Ethical Issues in Marketing Managment
Marketing Management - Marketing management is the process of developing strategies and planning for product or services, advertising , promotions, sales to reach desired customer segment. Marketing Management is concerned with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organisation . Ethical Issues in Marketing management Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Each marketing concept has its own ethical issues, which we will discuss in this Article. Emerging Ethical Problems in Market Research Market research ha...